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Archive for the ‘Social Media’ Category

Level 3, a sponsor of SXSW, does this cool travelling series of “Red Couch” interviews.  It’s dead simple.  They ask you a few questions and off you go.  Here is my version.  It pretty much tells you where my head is at these days. Click on the image to view the video.  Tell me if [...]

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Now that I’ve been, I realize that dissecting SXSW is a time-honored “aftermath” sport.  Makes sense…this is THE social media crowd.  OF course they are going to pound the blogosphere etc. before, during, and after. I don’t have unique insights on how to navigate or embrace this behemoth of an event.  But I liked this [...]

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I’m thrilled Daily Grommet was asked to present at the upcoming South By Southwest Interactive conference.   It’s a huge honor and opportunity.  SXSW is an enormous 24 hour party wrapped around a conference.  And the place where Twitter really got lift-off when they presented. If I could pick one place to take our show on [...]

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A recent study , written by by John Tierney, of the most emailed New York Times articles yielded some unexpected results.  Here’s how it was conducted: Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the [...]

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Twitter Lists provide a fascinating way to see view how other people categorize your expertise and interests.  For example, people generally put me on startups/marketing/design/CEO lists.  And “women” lists.  But I noticed the other day that someone I respect enormously put me on a “most attractive/smart” list.  It sure got my attention and  I was [...]

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A central reason for doing Daily Grommet is to help the “good guys” win.  Our vision has always included helping the Grommets to really get lift-off–because of the power of our community and story distribution.  We really do believe we can harness Oprah-like power and reach, some day.  We’re on our way. Here’s a roundup [...]

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The social media maven Chris Brogan sent out a newsletter yesterday that was jam packed with good advice.  His section on “Five ways to be a human at a distance” held a surprising point.   I’ve heard he’s very appealing, but I thought he might be all about sending warm pixels.  However, he actually wrote: [...]

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The above title of this post is lifted straight from an email subject line.  Patti sent it around to the whole team last week.  She was letting everyone know about something wonderful that happened with one of the Grommets.  It was the Twist Clean Bundle, a wonderfully effective set of green cleaning “tools”. Twist Clean [...]

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We’re trying to get out in the field more frequently, in our videos, to show how we test our our Grommets. I like this shaving demonstration video, for that reason.   FYI, the man in the mirror is Jesse Buckley, who is normally behind the camera shooting our videos. His excellent video production and distribution company, [...]

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The Economist recently published a piece predicting permanent changes in consumer buying behavior.   Mindless consumption is out.  Thoughtful purchases are in.  As a product designer, I think that’s great. I’m all for people being more demanding of the stuff they buy. But what is a great product producer to do, to get his or [...]

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