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I wrote this on the eve of our departure from Dublin.  It’s mainly about the Dublin retail scene that formed part of our everyday lives, but it captures a bit of the overall Irish culture too.  I miss it all–a LOT.

Thirty-seventh Dublin Report ( I sent these Dublin Reports home by email every couple of weeks, during our four years living in Dublin.)

30 May 2005

It’s time to leave Dublin.  Starbucks is coming.  Our Irish friends think that we must be really happy about this.  But we know better.[1]

These were the shops closest to our Dublin home. The boys got their hair cut at this Barber.

The pace of change in the Dublin retail scene is suddenly heating up.  For our first couple of years here I marveled at the incredibly charming, maddening, uncompetitive, tiny mom-and-pop scale of Dublin retail.  There is indeed a glitzy pedestrianized street, full of international chain shops along with a small number of sharp Dublin retailers.  And there also is the random mall or two.  Many of these are kind of like quaint early American shopping centers—composed of a few open air “avenues” with a grocery store as the anchor tenant and lots of little shops to cover the basic daily needs and even some decent fashion in between the butcher and the chemist.

But more prominently for me, there are whole long streets in Dublin city centre which are populated with miniscule shops sporting handcrafted wooden signs, haphazard window displays, and inventories of unpredictable nature.  For instance, “Camden Casket” is kind of like a dollar shop, selling soap powder and tablets of paper, gift-wrap and brooms, clothespins and little toys.  My favorite, the tiny “Egg Depot” is only six feet wide.  Its cream colored wooden sign has quaint blocky turquoise and gold lettering, outlined in black.  The name of the shop gives no indication of its actual wares:  plants and flowers.  I always wondered how these shops survived and felt a combination of awe and fatalism about their future.

Camden Street, Dublin

Yet they held on, and some still do, but I have noted a rather rapid steamrolling of their closures in just the last two years.  Before we arrived, several local shops had just been shuttered, leaving empty premises and some sad blight on the road.  But these little storefronts are now steadily turning over.  Keegan’s Fruit and Veg is now the self-consciously hip “Mint” restaurant.

Mint did not make a mint, apparently.

The fishmonger is now “Kelli”, a shop marketing trendy and expensive European fashion.  Those of us who have observed the changes know that the modern Kelli sign is bolted right over the antique tiled cream and brown storefront sign that spelled out “Victualler.”   “Ranelagh Seeds and Plants” has been unused since we got here, but I noticed it is recently getting a slick vanilla colored interior painting job on its new paneled walls, and a nice crisp window display area.  For what?  Another café or shoe shop I suppose.

Des takes his shirts to the most hidden and retro of Dublin establishments—a former Magdalene laundry.  To Ireland’s great shame, thousands of teenage girls were packed off to these terrible institutions for an entire lifetime of indentured servitude, spent in silence and chapped up to their elbows by lye and laundry soap.  The girls’ “crimes” ranged from being too pretty and flirtatious, to being raped, to becoming pregnant.  The last Magdalene laundry closed in the early ‘70’s.  Now, one of its cousins—Des’ destination–is a commercial establishment, tucked deep in a dead end kind of destination, in behind the Donnybrook Garda station, with no parking or signs advertising its existence.

Donnybrook Garda (Police) Station...I have a whole other post about my time spent in this institution.

Only a very large brick steam tower signals its purpose.  To gain service, one approaches on a sort of loading dock entrance and rings a bell at a window with a sliding door.

This is the only photo I could find online, but it looks accurate.

Usually greeted by a 55-ish looking woman with a smile and a modest beard, Des hands over his cleaning order.  I noted on my one visit that Des was the only man in a short queue of well-kept matrons laden down with things like embroidered linen table cloths.  I peeked behind the greeter’s shoulder to see a haphazard array of presumably cleaned items on enormous metal warehouse shelves decorated with leftover Christmas tinsel.  The place was populated with down-at-their-luck-looking Irish men, and some bustling young Asian women.  I think only the bearded lady and a couple of her counterparts may have been former inmates, now working for a paycheck.

Photo of derelict Dublin Magdalene Laundry by 1Soanes, from Flickr. Click to see original stream.

This anachronism is not exactly charming, but not entirely without appeal either.  Last Saturday the window woman said that the place may be torn down to make apartments.  It seems like half of Dublin is being torn down to make apartments.  It’s the only way to address the impossibly tiny roads and thin traffic infrastructure—if you can’t get the people to the city, then they have to just move in closer themselves.

I reported a couple of summers ago how Carl and I had glided around the aisles of an American Staples superstore like a couple of hicks just in from Michigan’s Upper Peninsula.  We couldn’t believe the quantity of stuff in the place, the size of the carts, the width of the aisles, and the high tech hand dryer in the customer bathroom.  And that they had a bathroom!

Contrast that with my usual office product purveyor.  Reids of Nassau Street.  (Anyone who ever listens to Dublin radio for more than a day cannot read that shop name without mentally chanting it in kind of a Greek tragedy fashion, just like the ad)  Reids stocks its office supplies in the basement of its shop, hard up against Trinity College.  The shelves are packed, crammed, jammed with a total jumble of products. Things are sideways, falling, upside down and the floor is halfway covered with inventory in the tiny cramped aisles.  I used to be totally annoyed and frustrated by my visits, but now I enter with mixed sentiments.  On one hand, I’m happily optimistic that I may find the exactly right folder/paper clip/adhesive for my project.  On the other hand, I’m prematurely angry that I have to ask the disinterested staff to help me find it.  The thrill of the chase keeps me going, but I did snap at the last guy who helped me, half in French (I’d just come from the Alliance Francaise), about needing his help because who could find anything in this “desordre” of a shop.

Just like the very real Starbucks threat to the scramble of independent coffee shops populating Dublin street corners, this Reids place is going to blow over like a house of cards if Staples ever notices Ireland.

I’m watching “The Irish Yeast Company.”  Its white wooden panel sign, framed in black, with quaint, black hand lettering advertises the only retail holdout in a string of gorgeous but dilapidated Georgian buildings right next to Trinity College.  The other buildings were bought by a developer years ago, but the owners of the yeast shop refuse to sell their multi-million Euro building.  You see, they are two sisters in their ‘80’s or ‘90’s who were given the shop when their former employer, The Irish Yeast Company, sold up.  The current store has dully gleaming silver cake forms stacked up behind the nearly opaque chain-link covered windows, and the Dickensian interior offers a random selection of baking needs.  All very, very old.  No yeast, though.

I do most shopping on city streets.  I’ve never gotten used to the outdated Irish malls and don’t see the point of going to them. Enter Dundrum Town Centre.  Ireland’s first proper mall, by American standards.  Loads of underground parking. Easy access on the beautiful new French-built tram which stops practically at our door.  Reported to be the largest shopping centre in Europe (once two more phases of construction are completed next year).

Carl and I (he is always my retail co-explorer) took a foray in the first weekend of opening.  The little guy’s jaw was on the floor.   “It’s, it’s, it’s so so…. futuristic!  It’s so spotless!  There isn’t a speck of litter on the floor!”  Looking at a nice, but basically normal, sort of small to medium sized American mall, my little Irish boy was mesmerized.

But he wasn’t alone.

We’d been primed to expect the moon, what with the constant wall of media anticipation.  The front page of the newspaper had color photos of chubby girls in school uniform gaily blasting through the doors on the day of the Town Centre opening.  The radio chat lines were abuzz with genuine unbridled excitement.  Dane’s whole class even trooped off to pay a call, as an official school field trip, such was the civic importance of this occasion! I was particularly amazed at the open armed reception of the local community.  Our own two sets of friends who live within sight of the mall were delighted at its arrival.  No grumbles about the traffic, or the architectural blight, or the commercialization of their former village.

The only time I’ve seen normally cool-and-wry-in-public Dubliners look so giddy was when we went to the temporary ice skating rink at Christmas to take a spin.  What could they do but guffaw, as they landed on their posterior in full view of the gawkers who surrounded the rink?

Dundrum Town Centre

Likewise, in the Dundrum Town Centre, strangers were helpfully giving directions, laughing at their own confusion, and generally walking (dare I say waddling) around, slack-jawed, just like every mall-goer in the land that gave us Mrs. Fields and Sears, Roebuck and Company.

Open three months, I hear mixed reports on the impact on city centre shops.  Personally, I think this city is so under-supplied for its retail demand that it can absorb this mall without causing even a hiccup among the main city centre shops.  At least Euro wise.

It’s the quieter hiccup that worries me.  What about those tiny mom and pop shops that have done nothing to combat competition, but continue to survive on their foot traffic and charm, despite their often crazy prices and even crazier unpredictable stock?  What about the guy just a stone’s throw from us who sells bizarre architectural relics, mostly recovered from churches?  (I’ve got my eye on a four foot high statue of a bearded saint holding a model of a Gothic cathedral.  Just the ticket for Des’ Father’s Day gift.)  What place will this salvage man have in a totally Ikea-crazy nation?

We’re not quite talking catastrophe on a Wal-Mart scale, and Ireland has laws against big box stores, but I still worry.

Image copyright: Kate Horgan

And I noticed last month that my favorite little Egg Depot is going out of business.  So did “The Plant Store”, a strange ‘70’s anachronism—it just sold potted plants in a huge and airy prime retail space, located in one of the best buildings in town.  In four years I had never seen a single person come in or out of the place, despite passing it weekly.  But I loved that it existed and now it’s bitten the dust.

Like I said, time to go.  But I hardly dare return to Dublin for fear of what we might find.


[1] Didn’t you love the scene in Shrek 2 when the little townspeople were being menaced by the giant Gingerbread Boy?  The one where they ran from their corner Starbucks, with clutched takeaway cups, to the other Starbucks just across the street.

June 29, 2010 Post Script

Clodagh O’Connor, one of my Dublin buddies (a techie who also takes French classes regularly) sent me this very kind update. Next best thing to being there:

Dear Jules,

I took the pictures on a bright Sunday afternoon, so things look a bit deserted. A lovely excuse for a cycle (I always need a purpose; exercise alone is not enough of a reason).

Ranelagh looks the same, as you can see from the Barber picture, however,  just beside this is a new Ranelagh Market (open weekends). It has organic produce, baking, Italian and other specialities as well as craft stalls and coffee places. The Mint is well and truly gone – now Dillinger’s. I think there was a re-incarnation of Mint, but it went under financially (as have lots of places recently). Kelli’s is still hiding that Victualler sign.

The Camden Casket is going strong and seems to have a sister shop (also the Camden Casket) just across the street. Liston’s food hall is still on one side of it. The Enable charity shop has just moved across the road – you can see it in the other Camden Street picture (with the PAN TV sign).

I have no news of the bearded lady at the laundry (I’d love to know what you were doing in Donnybrook Garda Station?).
I’ll try to get to the Egg Depot and the Irish Yeast Company (is it still there? I got my wedding cake bases there, about 17 years ago) another day.

Dundrum shopping centre is still an altar to Mammon. Shops have come and gone rapidly – one outdoor row is completely empty at present. I suspect most of the people there are meeting up rather than buying anything.

Reids of Nassau street still has its annoying ad on the radio and is still jumbled and squashed and a treasure trove of stationery stuff that I really don’t need.

We are very much getting over our Celtic Tiger now. Job losses a-plenty (I’m OK for now) and “ghost-estates” where only a few houses have sold and no more will be occupied for the foreseeable future. I think the community spirit that we lost is coming back a bit now and there are lots of more modest establishments opening up – bistros, tiny bakeries and markets, rather than Starbucks (it’s still here though).

Hope this finds you well, I’m enjoying your Grommet bits, blogs and Tweets. Just at the moment my network card has given up on me so my internet access will have to be grabbed during breaks at work. Communications may be somewhat erratic as a result.,
Regards,

Clodagh

August 4, 2010

Another update from my friend in Dublin, Clodagh:

“The former Egg Depot. Now, rather unromantically, Inkplus – an ink cartridge shop. There’s still a fruit and veg store next door. I’ll check out the Yeast Co. when I come back from holidays.”  She kindly included a photo of the unfortunate new shop:

This is just wrong

Yesterday. 31 Vinebrook Road.  Lexington, MA.  Gorgeous 1930 Cape Cod house just behind the Daily Grommet office location.  Designed by famous architect E.A. Sterling.

Today. 31 Vinebrook Road, Lexington MA

A builder bought this property.  He tore it down against strong neighborhood protests.  He is building a 5,000 square foot spec house.  A house for no one, that no one wants to see built.  Words fail me.

Raj Sisodia delivering brain food to the Grommet team

We have a weekly team meeting that we “blew up” today.  Here’s why:  Lara Simon told me that at her first startup, Yoyodyne, founder Seth Godin used to productively override team meetings to deliver “MBA in a week” lessons.  I liked that idea.  Not so much the MBA part, but the “let’s learn something together” part.

I’ve recently gotten to know Bentley University professor Raj Sisodia through his role as co-founder of the Conscious Capitalism Institute.   I participated in their recent conference where I was honored to meet Stonyfield Farm’s CEO Gary Hirshberg, Kip Tindell, the CEO of The Container Store, and Doug Rauch  former President of Trader Joe’s, all practitioners of Conscious Capitalism.

Inspired by these powerful and successful companies and their impact in the world, I asked Raj to hijack our weekly team meeting and give us a tutorial on Conscious Capitalism.  Brain food indeed.  I won’t need to eat for a week, and I think our team felt similarly well-nourished.

Raj is the co-author of Firms of Endearment, whose title is fairly self-evident.  In developing the Conscious Capitalism movement he is taking his fascinating findings about purpose-driven organizations to another level.  I’m frustrated with just sharing a snippet from the CCI site here, but it is a good start to understand the movement:

Companies that practice conscious capitalism thus embody the idea that profit and prosperity can and must go hand in hand with social justice and environmental stewardship. They operate with a systems view, recognizing and benefiting from the connectedness and interdependence of all stakeholders. They tap into deeper sources of positive energy and create greater value for all stakeholders. They reject false trade-offs between stakeholder interests and strive for creative ways to achieve win-win outcomes for all. They utilize creative business models that are both transformational and inspirational, and can help solve the world’s many social and environmental problems.

Below are my random and incomplete notes about the facts and stats Raj shared that really struck me:

  • US per capita marketing expenditures are $3,300, which is more than the annual income of 86% of the world’s population.
  • Yet marketing, and big business, is generally deeply distrusted.  On a survey of trusted institutions, big business is 17th from the bottom.  (Interestingly, small business is second from the top!)  This cynicism and distrust is demanding more than incremental responses by business–it requires massive upheaval.
  • The companies studied in “Firms of Endearmen”t spend very little on marketing:  Whole Foods spends 1/10 of its industry standard marketing budget and 90% of this is directed towards local social initiatives.
  • The average age of a US citizen is 43, Europe is 47, Japan is 53-4.  It’s the first time in history when the demographic that traditionally seeks spirituality, purpose, and meaning in life is so dominant in developed countries.  Not surprisingly, the second best selling book of all time is “The Purpose-Driven Life”, bested only by the Bible.
  • While 350 communities have passed laws to prevent WalMart from building in their town, Whole Foods gets 1,000 letters a week asking about their future store expansion plans from people who don’t want to move to a community unless they know Whole Foods will be also moving there.
  • Psychological studies of successful businesses (traditional ones) reveal large parallels to psychopathic personalities:  i.e.e highly driven and self-absorbed, a take no prisoners attitude, believing in business as a zero-sum game.
  • In an age where information is democratized, and transparency in all dealings is a given, old-fashioned “command and control” businesses will suffer.  Conscious Capitalist companies will ascend, as they balance all stakeholders (people, profits, planet) with a conscious culture and conscious leadership, all directed at a higher purpose.  For Google:  organizing the world’s information, for Southwest Airlines: democratizing air travel, Whole Foods: organic living.   Daily Grommet:  citizen-shaped commerce.

I am happy to share Raj’s presentation if anyone asks me for it.  jules @ dailygrommet . com

I wrote recently about our pressing need to move the Daily Grommet team to more space.   It has gotten ridiculous in our offices, with twelve people working out of two small offices and an entry way.  For instance, I hold most job interviews on our worn porch steps.  We have an elaborate telecommuting schedule set up.  We park eight cars end to end in two lanes, and have to play chessboard moves every time someone needs to leave.  You really can’t hear yourself think with all the hubbub of our worklives.

Here is Lara making a phone call. This is pretty much how all of us take calls…outside or in our cars.

Our new software developer, Anthony, who works at a card table just inside the front door, said,

I came in here to interview on a video shoot day and was overwhelmed in 20 minutes, with people coming and going, guests, and everyone tip-toeing around to not make noise during taping.

We shoot videos once a week in our conference room. We just shove the table aside and let it roll.

Anthony (now that he is on board) wisely has taken to staying home on our weekly video days.

So, in May I launched a thorough real estate search and found some great spaces.  I was all jazzed up to make it happen

And then luck, or life, or something, intervened.  Two offices in our “office house” became available as of July 1.  And we snagged two other offices in the office/house across the lane.  I guess we are actually building a village.  It’s nice.  I like our location, right in a historic town center, with shops and services right at our doorstep.  I like our landlord, who does business on a handshake.  And I like being right next door to our site designers, POD Design.

So we stay.

And after we decided to stay,  one of my favorite journalists, Wade Roush, said:

Daily Grommet moving?  You can’t move! I know it’s crazy and funky, but that house is part of your culture and your brand.

And one of our investors in Philadelphia, who has never even been to our space, echoed the same thoughts.

So we are doing our first wave of our “not-move” move today.  We decided to put half the Discovery Team across the lane…working on the theory that they won’t be easily ignored or isolated.  Joanne will float between the two offices, to stay close to her team.

Our Executive in Residence, Apollo Sinkevicius, is running the whole operational side of the move. He loves to make these disruptive events seamless and smooth for the team.
Me, bringing flowers from my garden over to transplants, Wendy and Julia, to help them feel at home.

We’re all pitching in today to bring masses of stuff over to occupy the two new rooms.  Alas it is the first day of work for our Savannah College of Art and Design intern, Claire Lorman.  But we warned her….start-up life is not glamorous!

That’s our new intern Claire in front, and June and Anthony bringing up the rear, as they exit our current offices with stuff for the expansion space on our “campus”, as Jeanne calls it.
This is our “multi-purpose” room and Jesse’s future editing suite. Yikes.
Wendy and Julia are already settling in.

And, yes we will really move one of these days.  But not for now.  And in a start-up, “now” trumps “tomorrow”–any day.

P.S.  Patti just cracked me up.  She told Apollo “The psychiatrist in our new building is starting to see patients at 1PM.”  I thought she was telling him to make an appointment!  (“Not very subtle”, I thought.  And, “Odd. Apollo does not seem to be having any issues with the move.” )  Turns out she was just letting him know to keep the noise down during the transition.

Bob Slate Stationer

Three locations in Cambridge, MA.  63 Church Street is photographed.

I have been meaning to put up this post for seven months.  I just realized it is possibly very urgent. Perusing the Bob Slate company website, I learned that one of my very favorite Boston haunts is up for sale.  After 75 years of operation, Bob’s sons are ready to do something new.  That spells “threatened” to me.  I hope this little post attracts a worthy buyer, or at least a whole lot more loyal fans to keep the business as vibrant as it is today.

When I was about to leave Dublin I wrote a piece about how much I would miss the quirky, crazy nature of some of the Dublin shops.  They hadn’t been sanitized and streamlined by any bloodless MBA’s back at “HQ.”  In Dublin, “HQ” was just the owner or perhaps a team of people, including buyers who could pursue an instinct for quality, or a personal fancy for a new product.  (I’ll put up that post next–since I never put it online before.)  Bob Slate reminds me of a Dublin stationer I loved.  You can go in looking for some odd gummed paper hole reinforcer and realize there are six varieties of something like that, probably produced by an old-line company.  It’s just so darned satisfying…that thrill of both the hunt and the discovery.
But Bob Slate is also totally reliable for every pen, paper, notebook, stationery, art supply, thank-you card, ink, and printing need one might have.

Where else can you get a few varieties of sealing wax in dozens of luscious colors? I happen to care about sealing wax. But whatever you care about....toothy paper, writing instruments, art supplies....Bob Slate is the place.

The employees are a huge asset in this company: generally warm, personable, and very knowldgable. Just like "Elizabeth" who charmed me down to my toes on my last visit---just by being real and quirky.

So, pay a visit to one of the three locations.  Two are in Harvard Square.  Pass the word….someone needs to keep this local treasure alive and prospering for the next 75 years.

Our Buddy Beta

Our COO Patti Purcell imported an interesting idea from her days as CEO of BodyShop.com   It’s called “Buddies.”  The purpose is to assign each new employee an experienced hand whose job is to speed up the team’s knowledge of the new person.    The vehicle:  an afternoon outing on the company’s dime.  The old hand Buddy picks the venue and then returns to the team with a presentation (in any form) about the new person.

Our new senior developer Anthony Deaver was the lucky guinea pig.  We went easy on him for what he joking called his “hazing”….we assigned affable Jen Lockwood to the task.    Here they are as they left the office:

For a guy who says he “hates to talk about himself” Anthony was a very good sport.  It was hard to predict Jen’s choice of venue…the girl can span fashion shows, gritty urban dives,  and grueling mountain climbs.  Anthony must have worried about the girly end, especially because her office mates were urging her to take Anthony out “for a nice lunch” and some vaguely genteel pursuits.   Jen’s response:  “He’s a guy!  He’ll be bored stiff!”  Her brilliant choice for Anthony:  a tour of Sam Adams Brewery followed by a pub lunch at the venerable Doyle’s in one of Boston’s traditionally Irish neighborhoods.

Jen gave a multi-media presentation to all of us today.  Anthony clearly got over his shyness on the outing, as Jen had a dense paragraph of job titles to describe the huge variety of careers and hobbies pursued by “Deacon” Anthony.  My favorites were “carny” and “restaurant owner.”

I love this artsy shot of Anthony at the brewery.  I am guessing it occurred after a few taste tests:

Buddy Beta was a huge success.  We gave a lot of pity to poor Lara Simon, who is our next-up Buddy, and has a tough act to follow.

June is  Innovation Month in New England.  Journalist Scott Kirsner asked for thoughts on how to amp up the heat in New England. I have three urgent recommendations:

1)  “The rate of cultural and economic progress depends on the rate at which ideas are having sex.” –as declared by Matt Ridley.  (He’s a writer who covers evolution and genetics.)  I think we are actually doing a pretty good job in this area already.  There must be an “ideas” event every night of the week– and the universities are a motherlode of aphrodisiacs.  As an industrial designer I know that the depth of creativity often depends on the depth of openness to influences, oddball ideas and the seemingly improbable juxtaposition of competing thoughts.  Case in point:  when my first startup was consulting to Reebok, and trying to invent bouncy shoes to enable better basketball rebounds, a scientist suggested we study the chemicals released in the legs of fleas–since they can jump hundreds of times their size.

We do need to improve the mix of speakers and stop asking the usual suspects to take the stage at tech events.  Which brings me to idea #2:

2)  Make sure our entrepreneurial leadership, investors, and “influentials” reflect the general population. The “prominent” entrepreneurial community in Boston is overwhelmingly middle-aged, white, and male.  But the people who will buy their products are overwhelmingly NOT that at all.  I see a problem with this picture.  A funnel to failure, really.  Beyond that, I believe  it’s also the first time in history when we can really learn from young people in a company setting, as opposed to training them to become contributors.

So, sadly, if you deliberately set out to restrict resources and attention to a small slice of the population, like we do–unconsciously–in New England,  that would be an ideal way to crush innovation.  We need to fix that yesterday.  Like about 30 years of yesterdays.

3)  Work hard and fast on innovation in the biggest sector of our economy–consumer products and services. Business products and services only contributed 3% to the last ten years of US GDP growth.  Consumer products and services accounted for 70% (and they account for 65% of our economy year in, year out).   We increasingly marginalize our innovation community when we focus it so heavily on B-to-B enterprises.

So.  Innovation.  Easy peasy, at least in my eyes.  Cross pollinate, include new faces, and grab the consumer opportunity NOW. I have a front seat on the successful expression of all three of these imperatives every day when I see the idea submissions coming to Daily Grommet. They are not originating from the usual suspects.  They are coming from college kids corralling cheap prototyping and manufacturing tools, grandparents who have the time to connect improbable invention dots, immigrants importing ideas from home, restless cube-dwellers, and ambitious young mothers.  Truly, all over this country, people of every stripe and color are pushing the innovation envelope in the consumer sector.  We can do it too.

My youngest son recently told me that lions and rats sometimes eat their young if their eco-system is strained for  food and other resources.  In so doing, the lion and rat parents actually protect the greater good of the lion pride.  (Or rat pack.)

I’m watching VC’s do the opposite:  they are knocking each other over to fund every possible iteration of the daily deal space.  Groupon spawns Living Social spawns Buy With Me (and over 50 others, at last count).  Vent Privee spawns Gilt Groupe spawns Rue La La spawns Haute Look spawns Ideeli.   I know this is typical behavior, for which VC’s are routinely ridiculed.  But in a space that has the double whammy of being both inventory and consumer-mindset constrained, this ecosytem is really going to be the equivalent of an overpopulated rat pack.

If I were a VC (and I’m sure I would be a terrible one), I would look at the basic drivers behind the rocketship success of the first entrants in this space, and fund THOSE advances.  Not little tweaks–but the big differentiated innovations that play on similar technology and consumer behavior drivers.  This really seems so simple to me.  What am I missing?

Answer: Why not?

Question:  Why would anyone crochet a full-sized Mongolian Yurt?

We covered this story five months ago on the Daily Grommet blog.   Kate Pokorny, inspired by a variety of sources including a TED talk by Margaret Wertheim, a Cooper Hewitt Exhibit on “Fashioning Felt” and her own work with a microfinance organization, said “Why not?”

I gave her a small contribution towards the homespun wool, for which she promised to send me a crocheted piece of wall art.  I just got it and I am thrilled.  I am even more thrilled that she is nearly done.  Here’s the package I received last week:

That’s Kate in the photo, holding up a part of the Yurt, and a sketch of the finished product.  And a friendly volunteer sheep in the corner.  Go Kate!

One mountain down. The next one looms large!

I will never be the author of a piece on “How to Successfully Raise Start-up Capital.”  That’s because the dirty reality is that the fund-raising process is more about rejection, failure, and persistence than success.  I liken it to doggedly looking for a cure for a mysterious ailment.  It doesn’t matter how many doctors you meet.  It only matters that you find the right one.  Until then, all the blind alleys are just blind alleys and wasted time.
Same with fundraising.  You might learn a little bit from all the rejections, but I still contend– after hearing many more “No’s” than “Yes’s”–that you learn more by running your business than talking about it.

However I did learn a lot about pitching ideas to tough audiences.  Here’s the biggest lesson learned:  Claim Your Vision.  At the start of our fund-raising, I gave a more “analytical/bottoms up” pitch than I did at the end.  Why?  Because of one pivotal meeting.  In that meeting, I blurted out the thing I had never said to a potential investor:

I want to change the world.

I went on to explain my vision to disrupt how consumer products (that form 65% of our economy) get discovered and distributed. The investor later  said it gave him chills and that it was the best moment of the meeting. His sharing that personal response made me all the more confident to frame the vision as big as I see it.

After a subsequent (successful) pitch an investor told me, “You are an artist.  That was one of the best presentations I have heard.  It was so dynamic, power-packed and optimistic.”

The reality is I am kind of soft-spoken, and a little too conceptual and understated to be typically described that way.  But when it comes to my business I AM fierce and fearless.    And I think any good investor wants to see that more than the best Power Point on Earth.

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